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AthletesCAN, Western Law unveil new Sport Solution brand, relaunch legal Clinic’s blog

Sport Solution Clinic new logo

TORONTO / LONDON, Ont. – AthletesCAN, the association of Canada’s national team athletes, and the Faculty of Law at Western University, are proud to unveil a new brand for Sport Solution and relaunch the legal Clinic’s official blog on AthletesCAN.ca

The new Sport Solution logo consists of the official AthletesCAN emblem – a triumphant athlete silhouetted within a red maple leaf – carefully centred within a black pillar, symbolizing the strength and stability of justice. The brand is completed with a wordmark lockup in the traditional colours of AthletesCAN and Western University – red, black and white, and purple – respectively.

The new mark gives the Clinic a more unique and distinct brand, while still maintaining its ties to both AthletesCAN and Western.

"AthletesCAN is excited to support Sport Solution as they continue growing and innovating in the ways they aid our members. For nearly 30 years, we have worked with Western Law to bring free legal information, advice, and guidance on sport-related issues to Team Canada’s athletes through this unique and innovative partnership. Today's announcement helps make Sport Solution accessible to an even greater number of athletes, by ensuring their wealth of legal knowledge is available in an easy to access and understand format."

Erin Willson - AthletesCAN President

In addition, the Sport Solution Blog is being relaunched on the official AthletesCAN website, following its initial run during the 2020-21 academic year. The blog will be authored by the Clinic’s Program Managers, and aims to share various expertise, stories, learnings, insights and information to empower national team athletes to make information decisions and assert their rights in legal disputes.

“We are excited about the opportunity for this new brand and platform to build further connections between the Clinic and AthletesCAN members. The updated logo is a reflection of our growth, success and relentless effort in the past four years, where we have become more widely known for protecting athletes' rights in all forms of legal settings - including high-profile and precedent-setting decisions for the sport community. The blog will help us continue to improve access to this information and awareness of the Clinic and its services.”

Amanda Fowler - Award-winning Supervising Lawyer of Sport Solution

The Sport Solution Blog will be published on a biweekly basis until the end of the academic year in April.

Sport Solution was founded in 1996, when AthletesCAN joined forces with the Sports Law Centre, the Faculty of Law at Western, and the Dispute Resolution Centre. The program is the only one of its kind in North America, and is available free for all members, providing relevant information, assistance and guidance on sport issues that may require legal counsel.

“Western Law is grateful for its ongoing partnership with AthletesCAN. The Sport Solution Clinic provides a unique experiential learning opportunity to our students. They can build their practical skills while making important contributions to the lives of amateur athletes and advocacy for safe sport.”

Erika Chamberlain - Dean of Western Law

Canadian national team athletes are invited to register and attend this winter’s AthletesCAN National Team Athlete Town Halls to give feedback on their athlete experiences. All Town Halls are taking place at local members of the Canadian Olympic and Paralympic Sport Institute Network. A full schedule of Town Halls is available here.

About Sport Solution

Sport Solution is committed to supporting an athlete-centred sport system and strives to achieve this objective by counselling and advocating on behalf of Canada’s high performance athletes so their voices are well represented when resolving sport related issues that affect them. 

Follow us on Instagram @sportsolutionclinic or click here

About AthletesCAN

AthletesCAN, the association of Canada’s national team athletes, is the only fully independent and most inclusive athlete organization in the country and the first organization of its kind in the world.  As the voice of over 6,000 current and recently retired Canadian national team athletes, AthletesCAN membership spans 68 sports across the Olympic, Paralympic, Pan/Parapan American, and Commonwealth Games, and those currently funded by Sport Canada competing at Senior World Championships.

AthletesCAN ensures an athlete-centered sport system by developing athlete leaders who influence sport policy and, as role models, inspire a strong sport culture, through educational resources, support, training and professional development.  

Follow us on social @AthletesCAN and Join #TheCollective today.

For more information, please contact:

Alan Hudes
Manager, Communications and Sport Partnerships
AthletesCAN
613-526-4025 Ext. 224
ahudes@athletescan.ca

Kaleigh Rodgers
Communications Specialist
Western Law
519-661-2111 Ext. 82126
krodgers@uwo.ca