Building your personal athlete brand
Since 2018, xoxo sports has been redefining how athletes build their personal brands. Founded by Kat Bitove, the platform was created to address a clear gap in the sport system: talented athletes often lack the tools, guidance, and access needed to effectively market themselves and attract sponsorship opportunities.
What began as in-person brand management has evolved into a dynamic, athlete-first digital experience. Today, xoxo sports offers virtual coaching and on-demand resources designed to fit seamlessly into the realities of training and competition. Athletes benefit from flexible, accessible support that empowers them to grow their presence—on their own time, and on their own terms.
Whether you’re just starting out or competing at the highest level, xoxo sports equips you with the strategy and confidence to elevate your brand.
AthletesCAN is proud to partner with xoxo sports to support the #AthleteVoice and help athletes develop their personal brand.
Exclusive Offer: xoxo sports is offering 5 free sessions per month to AthletesCAN members. Sign-ups open on the first of each month.
To sign up for a free session, log in to the AthleteHUB or sign up here.
If you need additional help or have questions about this benefit, contact us at [email protected]
