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Strategic Plan

AthletesCAN is the collective voice of over 6000 Team Canada athletes. We represent athletes from over 60 different sports that span the Olympic, Paralympic, Pan Am, Parapan Am, and Commonwealth Games, and sports that are funded by Sport Canada and hold annual world championships, making AthletesCAN the largest, most inclusive athlete organization in Canada, and the first of its kind in the world. 

As the collective voice of Canadian national team athletes, AthletesCAN ensures an athlete centered sport system by developing athlete leaders who influence sport policy and, as role models, inspire a strong sport culture.

Our Mission: To unite and amplify the voices of all Canadian national team athletes

Our Vision: We are the collective athlete voice in the unwavering pursuit of an athlete centered sport system

Our Values:

Integrity

We lead with an honest and moral approach to everything we do

Transparency 

We are open and vulnerable in our effort to create a better sport system

Inclusivity

We represent a diverse membership and support the voices of all athletes

Courage 

We find the strength to stand up for what is right

Strategic Priority Areas

Awareness

By 2025, AthletesCAN is well-known by all Canadian national team athletes and fosters deep relationships with key system stakeholders

Insight 

By 2025, AthletesCAN captures the collective voice of Canadian athletes through robust data collection processes and formalized procedures

Activation

By 2025, AthletesCAN develops and sustains impactful change initiatives in the sport system based on data-driven insights from Canadian national team athletes