Government of Canada announces financial support for AthletesCAN for AthleteHUB Initiative

AthleteHUB Initiative - Funded by the Government of Canada

GATINEAU, Que. – The Government of Canada is committed to supporting Canadians from the playground to the podium and helping the sport community get Canadians active, inspire young people and bring us together in the spirit of healthy competition.

Today, the Honourable Pascale St-Onge, Minister of Sport and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec, announced $225,000 in funding for AthletesCAN, the association of Canada’s national team athletes, for 2022–24.

The investment will provide the organization with the financial means to support national athletes by providing an online platform called AthleteHUB, which will serve as a centralized one-stop shop for national team athletes. It will direct them to a wealth of information and resources that are currently available across the Canadian sport system, consolidated into a single, new space.

“Athlete representation is essential in the Canadian sport system. It ensures that the measures put in place represent the real needs of athletes. Our government is proud to support AthletesCAN so that they can provide the right tools for national athletes to create powerful and impactful change in the sport system. With their new project, AthleteHUB, they’ll be able to centralize all of the information athletes need for support, resources, training and modules in one website. This initiative will foster a sense of community and will remove obstacles to athletes’ access to information.’’

The Honourable Pascale St-Onge
Minister of Sport and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec

This includes but is not limited to general athlete onboarding and support, safe sport and educational resources, eLearning modules, information on funding, the Canadian Olympic and Paralympic Committees along with Commonwealth Sport Canada and their respective Athletes’ Commissions/Councils, Game Plan – Canada’s Total Athlete Wellness Program, an athlete data collection tool, etc. The AthleteHUB will initially be integrated into the new AthletesCAN.ca website launched last spring, with future development into a dedicated app.

Support and safety for our national team athletes is an important investment. It is part of the government’s ongoing work with sport organizations to ensure a safe sport environment for athletes across Canada.

"We sincerely appreciate the Federal Government’s investment, which will allow us to create this important athlete-centric platform. There is an ever-increasing demand to support and educate high-performance athletes in navigating the complexity of the Canadian sport system, and how to utilize its resources efficiently. The AthleteHUB will close this gap and provide direct access to athletes to the information they will need on their journey towards a successful and empowering sport experience.”

Erin Willson - President, AthletesCAN

As the largest investor in Canada’s sport system, the Government of Canada is proud of its investments in support of Canadian athletes, the national and multisport organizations that support them, and the initiatives to host international sport events.

About AthletesCAN

AthletesCAN, the association of Canada’s national team athletes, is the only fully independent and most inclusive athlete organization in the country and the first organization of its kind in the world.  As the voice of Canadian national team athletes, AthletesCAN ensures an athlete-centered sport system by developing athlete leaders who influence sport policy and, as role models, inspire a strong sport culture. Follow us on social @AthletesCAN and Join #TheCollective today.

For more information, please contact:

Alan Hudes
Manager, Communications and Sport Partnerships
613-526-4025 Ext. 224
[email protected]

Ariane Joazard-Bélizaire
Press Secretary
Office of the Minister of Sport and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec
[email protected]