Our Brand

In 2022, AthletesCAN unveiled its new website and commemorative 30th anniversary logo. AthletesCAN.ca is our new online digital home, marking a shift to a Canadian-based domain for the first time in our history, while our new logo highlights three decades of service representing over 6,000 eligible members.

Preserving tradition, the logo maintains the time-honoured AthletesCAN mark – a triumphant athlete silhouetted within a Maple Leaf situated above our name, celebrating both our Canadian pride, and the collective empowerment that with the right support, our athletes can achieve their dreams

AthletesCAN Emblem / Emblème d'AthlètesCAN






The new website, anniversary logo, and accompanying suite of promotional assets were designed by inMotion, an award-winning digital and video marketing agency based in Ottawa with experience serving fellow sport partners including the Sport Information Resource Centre (SIRC), Bowls Canada, Curling Canada and Taekwondo Canada. 

Since our founding on July 20, 1992, AthletesCAN has maintained its dedication to building an athlete-centred sport system and a safe sport experience for all.