AthletesCAN Launches New Strategic Plan
AthletesCAN is proud to announce the launch of its new 2026-2030 Strategic Plan, setting a bold direction for the organization’s next chapter and reaffirming its commitment to elevating the athlete voice across Canada’s sport system.
Developed and shaped by athletes, for athletes, the Strategic Plan reflects the priorities, realities, and evolving needs of Canadian national team athletes.
Athletes were clear about what success looks like:
- Athletes know what supports and resources are available
- Athletes come to AthletesCAN for positive connection, not only when there is a crisis
- Advocacy leads to real, meaningful changes in the sport system
- AthletesCAN is recognized as an indispensable part of the Canadian sport system
This plan reflects today’s realities – funding pressures, Safe Sport reform, and system change – while remaining flexible enough to adapt as the sport system evolves.
The strategic framework is centered around two core pillars:
1. Awareness 2. Services & Resources
These two pillars reflect AthletesCAN’s primary value to athletes and the sport system. Advocacy and system influence are essential to delivering this work and are addressed as enabling elements that support, and are embedded within both pillars.
The launch of the Strategic Plan marks an exciting milestone for AthletesCAN as we continue to strengthen athlete leadership, foster connection, and advocate for an athlete-centered sport system.
