AthletesCAN and FireWork to host personal branding best practices webinar for members July 14

FireWork Webinar Graphic

TORONTO – AthletesCAN, the association of Canada’s national team athletes and athlete marketing influencer partner FireWork are pleased to announce they will be co-hosting a webinar on personal branding best practices.

The webinar will be held on Thursday, July 14 at 7 p.m. ET / 4 p.m. PT and provide an overview for national team athletes on how to create their own online persona and identify and approach suitable prospective brand partners.

Founded by Nate Behar of the CFL’s Ottawa REDBLACKS, FireWork collaborates directly with athletes to generate new digital brand and sponsorship opportunities that best align and allow for brand growth for both parties. Behar will be joined by guest speaker Randy Osei, Founder of Athlete Technology Group and Rozaay Management.

Following Behar and Osei’s presentation, participants will also have the opportunity through a hands-on workshop exercise to create their own unique media kit.

National Team athletes wishing to participate can register for the event below. 

About FireWork

FireWork is where athletes can find equitable opportunities with brand partners that speak the same way as they do, believe the same things they do, and strive to inspire the same positive impacts in their communities. With technology and humanity intertwined, FireWork creates opportunities for brands big and small, and for athletes at every phase in their career. Follow us on social @theFireWorkApp or visit thefirework.app

About AthletesCAN

AthletesCAN, the association of Canada’s national team athletes, is the only fully independent and most inclusive athlete organization in the country and the first organization of its kind in the world.  As the voice of Canadian national team athletes, AthletesCAN ensures an athlete-centered sport system by developing athlete leaders who influence sport policy and, as role models, inspire a strong sport culture. Follow us on social @AthletesCAN and Join #TheCollective today.

For more information, please contact:

Alan Hudes
Manager, Communications and Sport Partnerships
613-526-4025 Ext. 224
[email protected]