AthletesCAN and FireWork to host Athlete Monetization Best Practices webinar for members Sept. 20

Athlete Monetization Best Practices Webinar Graphic

TORONTO – AthletesCAN, the association of Canada’s national team athletes and athlete marketing influencer partner FireWork are pleased to announce they will be co-hosting their next webinar on Athlete Monetization Best Practices.

The webinar will be held on Tuesday, Sept. 20 at 7 p.m. ET / 4 p.m. PT, featuring FireWork Founder Nate Behar of the CFL’s Ottawa REDBLACKS, alongside Morgan Burkett, Head of Athlete Relations. Behar and Burkett will discuss how athletes can monetize their personal brand, create connections with prospective partners and tips for a successful campaign.

Previously, Behar and guest speaker Randy Osei of Athlete Technology Group and Rozaay Management teamed up on July 14 to educate AthletesCAN members on Personal Branding Best Practices, providing an overview for athletes how to create their own online persona. National team athletes can still take advantage of resources from the first webinar ahead of Part 2, including an intake survey designed to help create a personalized media kit.

FireWork collaborates directly with athletes to generate new digital brand and sponsorship opportunities that best align and allow for brand growth for both parties. The webinar series provides a key resource for athletes as part of AthletesCAN and FireWork’s ongoing two-year partnership.

National Team athletes wishing to participate in the Athlete Monetization Best Practices webinar can register for the event below. 

About FireWork

FireWork is where athletes can find equitable opportunities with brand partners that speak the same way as they do, believe the same things they do, and strive to inspire the same positive impacts in their communities. With technology and humanity intertwined, FireWork creates opportunities for brands big and small, and for athletes at every phase in their career. Follow us on social @theFireWorkApp or visit thefirework.app

About AthletesCAN

AthletesCAN, the association of Canada’s national team athletes, is the only fully independent and most inclusive athlete organization in the country and the first organization of its kind in the world.  As the voice of Canadian national team athletes, AthletesCAN ensures an athlete-centered sport system by developing athlete leaders who influence sport policy and, as role models, inspire a strong sport culture. Follow us on social @AthletesCAN and Join #TheCollective today.

For more information, please contact:

Alan Hudes
Manager, Communications and Sport Partnerships
613-526-4025 Ext. 224
[email protected]